Builds partner programs that don't need rescue plans.
Fractional partner leadership
Fractional partner leadership for B2B software companies. Fix the design before the next AOP review, not after it.
What I do
Whether partners can deliver, and whether partners stay. Everybody sells program design and sourced pipeline. I build the parts that come after the signature: partner services, and partner experience and success.
Who this is for B2B software companies between roughly $20M and $300M in revenue, with 50 or more partners on paper and an AOP review to get through. If you have no program yet and need partners signed, that is a different job, and I will tell you who does it well.
Six weeks to find out why partners sign and then stall, measured the way partners feel it: onboarding, first deal, first delivery, first renewal. You walk into the AOP review with the answer.
$24,000 fixed. Half on signing, half at the readout.
The partner experience and success function, built and handed over: onboarding that gets a partner to a first deal, a health score, a success team, and a QBR that ends in decisions.
$14,000 a month at two days a week, $19,000 at three. Four-month minimum.
Turn services partners from subcontractors into a delivery channel you can measure and trust. A pilot with two partners, run the way I would run it inside the company.
$42,000 fixed for the 16-week pilot.
Fixed scope, fixed price, fixed end date. Diagnostic clients get half of their first month of 02 credited. Everything listed is included; nothing is billed by the hour.
Proof
Numbers are from my CV. Every program above outlived the person who launched it.
A new program with no partners and a board that wanted momentum.
After50 founding partners signed in six weeks, choosing speed over process rigor on purpose, then tightening the process once there was something to tighten.
A global alliance program where "Gold" partners missed SLAs and still collected top-tier MDF, and a monthly flood of complaints to go with it.
AfterA lightweight Partner-Maturity Index, benefits tied to it instead of the badge, and the complaints stopped.
A mature program paying flat rebates, with partner-sourced renewals drifting.
AfterIncentives rebuilt as outcome-based credits tied to renewal lift: partner-sourced renewal ARR up 12% the next quarter, with no extra budget.
About
I've been the Builder, the Fixer and the Optimizer, at Adobe, DocuSign, Contentful, HCLSoftware and Freshworks. I push back on how programs are designed, not on the people inside them.
My view, after enough AOP reviews: finger-pointing isn't a symptom of a partner program, it's a feature. Sales gets paid on closed deals, partners on sourced deals, services on hours, and nobody owns the customer during delivery. Fix that and most of the rest fixes itself. (I love a good RACI chart.)
Why the name: in the rhyme, all the king's horses and all the king's men couldn't put him together again. That is what a rescue plan looks like from the inside. The work here is building the wall so nobody has to call the king.
Off the clock: pickleball with too much intensity, and the occasional dirt road far from any QBR action item.
15+ years · PMP · CSM · CSPO · Eagle Scout
Contact
Tell me what the review looks like from where you sit. I'll tell you what I'd look at first. No deck, no pitch.